Chemotherapy Campaign

Our client in the oncology sector was looking for a brand campaign concept for their late-stage prostate cancer chemotherapy. 

They asked for a departure from the usual tactics and wanted to strike a nerve in the physician to choose this particular line of treatment. 

Our team tapped into the idea of urgency in the patient's life and his strength to fight for his life.

Creative Lead: Kathie Renner

Unbranded for client confidentiality