Lagging Behind in Equality

Despite great progress in gender equality over the years, to accept the fact that women make less than men on average is unacceptable.

This concept for a content disruption hack forces buffering videos to hang at 79% in order to give users a taste of the unfair wage gap. 

Internet content companies like Netflix, Hulu, Instagram, and more can utilize a one-time buffering disruption to drive home the frustration of not getting what one deserves.

Production: Slade Stone & self

Concept/Strategy: Blake Snelling

BU Faculty Creative Director: Edward Boches