Osteoarthritis Treatment Identity

Our client in the osteoarthritis knee pain market was seeking a physician-facing brand campaign concept for a visco supplement injection. 

They wanted the art to focus on the extensive offerings of product's doctor and patient support systems.

The syringe concept was eventually developed into a trade show booth and an animated digital sales aid for tablet devices.

Art Lead: Joseph Gorman

Copy Lead: Dr. Leko Lin

Unbranded for client confidentiality